PEMBERDAYAAN KWT LEBAH EMAS MELALUI INTEGRASI IRIGASI TETES, BUDIDAYA LELE, DAN PEMASARAN DIGITAL

susilo romadhon; Hendra Dewata; Wenti Nuryani; Eko Prianto

doi:10.59485/91k43709

Authors

susilo romadhon Yogyakarta State University
Hendra Dewata Yogyakarta State University
Wenti Nuryani Yogyakarta State University
Eko Prianto Yogyakarta State University

DOI:

https://doi.org/10.59485/91k43709

Keywords:

catfish farming; community empowerment; digital marketing; drip irrigation; women farmers group

Abstract

The Lebah Emas women farmer group in Guwosari Village, Bantul, manages approximately one hectare of productive land, twenty cultivation plots, and several catfish ponds. Its development is constrained by limited integration of water management and fish cultivation, inconsistent production-cost calculation and packaging practices, and underutilized digital promotion. This community service program aimed to strengthen technical and business capacities through an integrated approach combining drip-irrigation planning, catfish cultivation, product diversification, packaging, and digital marketing. The program used a participatory method consisting of coordination and needs assessment, training, field mentoring, product and promotional-media development, and monitoring. Data were obtained from observation, group discussions, activity documentation, product artifacts, and digital media, then analyzed descriptively. The program mapped ponds, water networks, and cultivation plots; delivered training on production-cost calculation, packaging, content creation, and online promotion; strengthened the Lele Roy product identity and packaging; activated Instagram-based educational and promotional content; and conducted technical inspection of concrete-ring ponds and water networks. Results indicate improved partner readiness to manage an integrated productive system and market its products, while quantitative impact measurement still requires final-stage monitoring.

Author Biography

susilo romadhon, Yogyakarta State University

A lecturer in the Department of Electrical Engineering and Informatics Education (DPTEI), Universitas Negeri Yogyakarta, with a focus on Intelligent Systems and Information Technology Engineering. Actively engaged in research, technological innovation, and the application of technology to support education, SMEs, communities, and industry.

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